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Look for Klatch On The Wall Street Journal!

"In Southern California, $55 is what it will cost to get a special cup at Klatch Coffee, which plans to roll out a particularly prized version next month, dubbed Esmeralda Geisha 601. The “601” refers to the price per pound that the coffee sold for at auction.

The store is set to offer it at ticketed events. But for those who can’t attend, Klatch will ship the coffee out—for the same $55—in 15-gram packages of pre-roasted beans, good for making one cup. A souvenir mug will come with mail orders.

Klatch owner Mike Perry said he picks up everything from berries to stone fruit to “notes of jasmine” with each sip. As with other exclusive varieties, he doesn’t dare suggest adding milk or sugar. "
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