by The Klatch Team
"The Hub Coffee Co. is the dream of father and son caffeine addicts Mark and Joey Trujillo, a chance to introduce the biggest little city of Reno, Nevada to the third wave of coffee, the artisinal and culinary side of everyone’s favorite addiction!"
Last August 2012, the father and son coffee duo graced us with their presence hoping to learn more from our Roast Master, Mike Perry. It was one of the most exciting and fun roasting classes we've had. The first day was mostly introduction and knowing more about coffee ( to be the best, you just can't stop learning). Cupping and evaluation of guidelines were the priority to establish a great start. After getting the technical introductions out of the way, Mike went on and talked about Sourcing, Green buying and inventory control. This subject is one of the highlights of the class, knowing the potential outcome it can bring to Mark and Joey's coffee business.
The second day went on and tackled more into roasting theories, equipment and hands-on training. There were flairs of competitive fireworks going on as the father and son started showing what they know and what else they can improve on. It was a great exchange of minds as Mike Perry shared some of his coffee guru wisdom in the mix and then applied it as the day trickled down along with their caffeine buzz.
Roasting the Espresso was one of the most challenging aspects in this class. But Mark and Joey stepped up and showed how much they can learn in a short amount of time. This speaks volume for how far this dynamic coffee duo can achieve. Their true love for coffee and attention to detail was their greatest asset, giving a satisfied smile on Mike Perry's face.
Joey Trujillo mentioned, " Hands-on is paramount! The amount of practical exercises we did throughout the process are certainly the most intense, as well as the funnest part of the training". Check out The Hub Coffee Co. here
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