National Coffee Association (NCA) USA will proudly be celebrating 100 years of service. The NCA Centennial Convention is taking place this weekend, March 16-19, 2011 at The Roosevelt Hotel in New Orleans, Louisiana, the birthplace of coffee in the United States.
NCA is the leading trade organization for the coffee industry in the United States and the only association that serves traditional and specialty coffee companies. NCA offers a wide array of services, focusing on market and scientific research, domestic and international government relations, issues management and public relations, and education.
During the annual convention on Saturday, March 19th, Klatch Coffee will be represented by Heather Perry at The Ultimate Barista Challenge (UBC) Showdown sponsored by Probot Burns. Watch an exciting Ultimate Best of Brew Challenge and Espresso Cocktail Challenge, Heather will be defending her title as the Ultimate Barista alongside UBC Champion David Buehrer from Green Coffee and Tea.
The UBC is an open dueling barista competition. Baristas enter one of the four challenges: Espresso Frappe, Latte Art, Espresso Cocktails and Best of Brew Challenge. Those who win the qualifying round challenge an Ultimate Barista of their choice in a one-on-one final challenge. For more information about UBC please visit www.ultimatebaristachallenge.com.
TAGS: NCA, NATIONAL COFFEE ASSOCIATION, CENTENNIAL CONVENTION, ULTIMATE BARISTA CHALLENGE, UBC, BEST OF BREW CHALLENGE, ESPRESSO COCKTAIL CHALLENGE, HEATHER PERRY