The 11th Annual World Barista Championship [ WBC ] taking place in London on June 23rd to 25th, where countless of baristas compete for chance to represent their country in the annual world event. The WBC is the preeminent international coffee competition. Each year, champions representing more the 50 nations each prepare 4 espressos, 4 cappuccinos, and 4 original signature drinks to exacting standards in a 15-minute performance set to music.

Coffee is the world's most commonly traded commodity after crude oil, a great demand. One thing that's definitely at stake is our desire to get a tasty, healthy, perky, fairly-traded, and eco-friendly brew to sip. At Klatch we aim to build positive relationship with producers who are committed to healthy environmental and social practices.

The SCAA's 22nd Annual Exposition is right around the corner [ literally ] in sunny Anaheim, California from Thursday, April 15th to Sunday, April 18th. Over the last 21 years, the SCAA exposition has settled in the coffee industries vernacular as the grand show where roasters, baristas, retailers, suppliers and coffee fanatics come together once a year. And this year is no exception, full of labs, classes, booths, certifications, parties and competitions!

Coffee Fest has been bringing specialty coffee and alternative beverage industry professionals together since 1992, when the show first got its start as consumer coffee festival in Seattle.

Mike Perry can talk about coffee all day.

That's why in his Klatch Coffee stores, "coffee is the conversation."

It's a conversation now being had in Ontario, where the newest Klatch Coffee has opened at Concours and Haven Avenue

After 17 years in the business, Perry, Klatch's owner and CEO, has expanded from one store in Rancho Cucamonga, which is known as Coffee Klatch in the region, to three shops, including his second location in San Dimas and his own roasting operation in Upland.

by Jim Pelegrini

#10. STOP DRINKING COFFEE AS A WATER SUBSTITUTE
Much as we want to sell coffee, it's not the right beverage for every occasion. If you're thirsty, drink water. If you're at a pub in London, hoist a pint. If you're having dinner at a fine restaurant, have a glass of wine. Every beverage has its time and place to be savored. When you want to relax with a warm beverage, or a little pick-me-up, drink coffee. Savor it. Enjoy it. Look forward to it next time, in between water, wine, beer or other beverages.

Let me start by thanking everyone for your support in 2009. We have continued to grow exponentially while doing what we love; providing the finest coffee from around the world. 2009 had many highlights starting with being the "2009 Micro Roaster of the Year", then adding many more 90+ reviews (three from Panama alone) including three in just the last month: Kenya Githiru (95 points), Costa Rican Cerro Paldo (93 points) and El Salvador Las Mercedes Pepinal 1 (92 points).

There has been a splash of positive news about coffee lately according to article on The Wall Street Journal. Analysis in the Archives of Internal Medicine found that people who drink three to four cups of java a day are 25% less likely to develop Type 2 diabetes than those who drink fewer than two cups. And a study presented at an American Association for Cancer Research meeting found that men who drink at least six cups a day have a 60% lower risk of developing advanced prostate cancer than those who didn't drink any.

As many of you may have noticed, Klatch Coffee has new branding, and as part of that, we have finally improved the packaging that our coffee comes in. With our new, customized packaging, we are able to provide you with more detailed information about the coffee and the farmers who grow it. We include cupping notes, the bean varietal, and more. It enables us to set our bags apart from others with bright, bold colors as well as enhance the educational and enjoying quality of the coffee in them. Order your coffee today!